The Promotional Strategies of Smart and Globe free essay sample

Starting from telegraphic and telephonic systems in the19th Century, the field of telephonic communication has now Expanded to make use of advanced technologies like GSM, CDMA and WLL to the great 3G Technology in mobile phones. Day by day, both the Public Players and the Private Players are Putting in their resources and efforts to improve the Telecommunication technology so as to give the maximum to Their customers. In business, it is important to use various and innovative promotional strategies to expand the demand of your product and to earn more consumers. It is one of the main things a business or a company must do to keep on working. There are 3 different ways to promote a product: to show information to consumers as well as others; to increase the demand; and change the product. Any use of those three is called the promotional strategy. Considering that competition in the business field is continuously growing, implementing efficient strategies through promoting products are indeed significant for all operators in any industry. We will write a custom essay sample on The Promotional Strategies of Smart and Globe or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Background of the Study Over the years since cellphones were widely used, various networking companies have succeeded in promoting their products to their subscribers. But up to this moment, only two networking companies have truly taken the top-spot of the networks – Smart and Globe Telecom – two of the most widely used networks today. The two networking companies have been using different strategies to promote their products, such as SIM cards for cellphones and Wireless Internet connectors for computers or laptops. SMART Telecommunications, being the largest mobile operator in the Philippines, is also the Internet service subsidiary of the  Philippine Long Distance Telephone Company  (PLDT) for over 45 million cellular subscribers (Smart Comm. 2010). Smart Communications, Inc. is the Philippines’ leading wireless services provider with 34. 2 million subscribers on its GSM network (Smart Comm. , 2008). Of its total subscriber base, 20. 9 million subscribers are served under the brands Smart Buddy, Smart Gold and Smart Infinity and another 13. 3 million subscribers are served through its subsidiary, Pilipino Telephone Corp. , under the brand Talk ‘N Text. SMART has built a reputation for innovation, having introduced world-first wireless data services, including mobile commerce services such as Smart Money, Smart Load and Smart Padala. SMART also offers a 3G service, Smart 3G. These actually help SMART attain a very versatile service for its subscribers. (www. smart. com. ph) On the other hand, Globe Telecom provides mobile, fixed line, and broadband Internet services. It is the second largest mobile operator in the Philippines, with 27 million customers second only to SMART and PLDT. It also provides various services like SIM networks and Wireless Internet connectors. The most effective way to attract and retain the value- conscious Philippine mobile customer was to spur action through time-limited marketing promotions† (Globe Telecom, 2009) Globe Telecom will start to offer 3G mobile services during Q2 2006. The operator will provide its next-generation services free of charge as part of a promotional campaign in select cities . As mobile growth continues at a steady pace in the Philippines there were 36mn subscribers at the end of 2005, representing penetration of about 43% we expect 3G services to be a key source of growth in the industry. With BMI forecasting mobile penetration rates to exceed 70% in 2009, there will be little room for further subscriber growth. Globe Telecom also recognized that the most effective way to attract and retain the value-conscious Philippine mobile customer was to spur action through time-limited marketing promotions. (www. telecomsinsight. com) They attained more production through time valuing and speed production, because they believe that being quick brings in more services! In such an environment, success comes to the fast, nimble and intelligent—de? ed by the ability to target market opportunities with tactical campaigns, monitor their effectiveness and ? ne tune them in short order. That’s exactly how Globe Telecom—the number two provider in the Philippines, with 27 million customers—is approaching the competitive challenge. Globe speci? cally recognized that the most effective way to attract and retain the value-conscious Philippine mobile customer was to spur action through time-limited marketing promotions—for example, reload HSDPA service with PHP30 and also get 24 hours unlimited SMS product. Call it opportunistic marketing in the extreme. (http://www-05. ibm. om/innovations) The main objective of this research is to assess the different promotional strategies of SMART and Globe Telecom Networks in the Philippines. The reasons that pushed the researchers to write about this topic is because one of the most widely used technologies today involve the use of networking, and the main providers of such networking use different promotional strategies to beat the competition. The researchers will provide adequate information about the processes and procedures of the networking companies and also the different perceptions of the respondents the researchers are going to interview. Objectives of the Study The research entitled â€Å"The Promotional Strategies of Smart and Globe as Perceived by the Selected Mass Comm Students of New Era University† has the following objectives: 1. What are the promotional strategies of Smart and Globe? 2. What benefits do respondents enjoy out of these promotional strategies? 3. How does Smart and Globe execute these promotional strategies? 4. What problems are experienced by the respondents on these promotional strategies? 5. What solutions are rewarded to help respondents when it comes to the problems on promotional strategies? Scope and Limitations The research titled â€Å"The Promotional Strategies of Smart and Globe as Perceived by the Selected Mass Comm Students of New Era University† includes the information of the respondents’ perceptions according to the survey that will be given, and also the information from the references used. The research will only limit its survey to 50 selected First Year Mass Comm Students of New Era University. Also, The Researchers did not include any other network companies besides Smart Comm. and Globe Telecomm. Significance of the Study The research entitled â€Å"The Promotional Strategies of Smart and Globe As Perceived by the Selected Mass Comm Students of New Era University† will be beneficial to the following: The students, or the teenagers, who are usually the most extensive users or subscribers of the said networks. Based on how they are the one that is easy to convince on the promos of Text or Call promos of the network companies. The general readers, who will get to know the promotional techniques of Globe and Smart. Especially on the marketing management of the telecom company to find out how they can improve more their innovative strategy on promoting or making promos on telecommunication industry. The network company of Smart and Globe Telecom, who will understand and observe in this study the convenience of the text/call promos they promote to their subscribers and on their preparedness on how they approach to the competition. Definition of Terms The definition of these terms will help the readers to better understand this research paper. a. Promotion is one of the four elements of  marketing mix  (product, price, promotion, and place). . Cellphones   is a device that can make and receive  telephone calls  over a  radio link  whilst moving around a wide geographic area. c. Strategy a word of  military  origin that refers to a  plan  of action designed to achieve a particular  goal. d. Innovative is the creation of better or more effective  products,  processes,à ‚  services,  technologies, or  ideas  that are accepted by  markets,governments, and  society. e. Network A  directory  of people maintained for their advancement f. Consumers someone who trades  money  for  goods  as an individual. g. Subscriber a person who  subscribes  to a  publication  or a  service h. SIM card a small,  removable  card  smaller than a  credit card  which stores  mobile phone  data  such as  contact  names  and  numbers,  SMSs  and  security  information i. Company An  entity  that  manufactures  or  sells  products  (also known as  goods), or provides  services  as a  commercial  venture; a corporation j. Fixed Line A  fixed  telephone  communications  cable. k. Operator A  telecommunications  facilitator  whose job is to establish temporary network connections. l. Subsidiary A  company  owned by the  parent company  or  holding company.

Marriage In Pride And Prejudice Essays - Pride And Prejudice

Marriage In Pride And Prejudice Essays - Pride And Prejudice Marriage In Pride And Prejudice Marriage in Pride and Prejudice It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. This first sentence of Jane Austen's Pride and Prejudice could not have better prepared the reader for the rest of the novel. The thread that sews together the lives of all the characters in this classic is the establishment of marriage. Austen uses the Bennet family of Longbourn to illustrate the good and bad reasons behind marriage. Mrs. Bennet is an irritating woman whose main goal in life is to get her five daughters married. It might be correct in assuming that she felt social and financial pressure to do so. Her husband's estate was entailed to his nephew, Mr. Collins, upon Mr. Bennet's death. Therefore, Mrs. Bennet wanted her daughters to have financial stability elsewhere in case of their father's death. In the time period of this story there was very little social acceptance of women who were single their whole lives. For the most part, women could not acquire money on their own without inheriting or marrying into good fortune. Women who could not find a husband were often referred to as old maids and lived their whole lives with their parents. I can understand why Mrs. Bennet did not want this for any of her daughters. The Bennets' marriage was not ideal. Mr. Bennet had married his wife because she was beautiful in her youth and her ability to supply him with children. Eventually though, her beauty faded and so did their enjoyment of each other. He enjoyed his time alone in his study where he could be away from his wife and daughters. Mrs. Bennet enjoyed gossiping about neighbors and finding future husbands for her daughters. I do believe that Austen is showing the reader that marrying only for physical appearance is wrong - beauty fades with time. Charlotte Lucas, Elizabeth's dearest friend, marries Mr. Collins for money. The narrator plainly states that Charlotte accepted his proposal for the pure and disinterested desire of an establishment. She was twenty-six years old and her family was beginning to be worried. Upon hearing of her engagement, her brothers were relieved from their apprehension of Charlotte dying an old maid. Charlotte wanted nothing more out of marriage than financial stability and that is what she got. In Hunsford it seems that Charlotte did nothing but tend to the chores of maintaining her home and pleasing Lady Catherine. I do not believe that Charlotte and Mr. Collins were in love at all and they did not really seem too happy in each other's company. I think their marriage was an illustration of why you should not marry just for financial reasons. Lydia's marriage to Wickham was simply for romance and lust. For a good while, the flirtatious teenager had had her eye on military officers. I believe that when Wickham showed her attention she fell in love and henceforth came their marriage. The sad fact is that she liked him a great deal more than he cared about her. Wickham had many debts and used the money he got from marrying her to pay them off. Therefore, Lydia is married to a man that doesn't really care for her all that much and Wickham is married to a girl that cannot really offer him anything. This couple shows that you should marry someone who feels the same towards you or eventually you will be unhappy. The marriages of the two eldest Bennet daughters were pleasant and appear to be ideal. Jane had longed for Mr. Bingley for quite a while. Bingley was handsome, rich, kind, and well liked. He and Jane shared many conversations and had complimentary personalities. They were pleasantly matched and I believe that they shared a happy life together. Elizabeth and Darcy's marriage was an excellent match. They were equal in intellect, had physical attraction and deep love for one another, financial security, romance, and companionship. They are the two I believe would be most happy in life. Austen wanted the reader to know that marriage should be approached as a package deal - a package of love, financial stability, physical attraction,

National Self-determination in Europe Essay Example | Topics and Well Written Essays - 2500 words

National Self-determination in Europe - Essay Example The principle of national self-determination, which acquired popular political prevalence in 19th century Europe, played a key role in the confederation of Italy in addition to that of Germany at that point in time. It was in no way been entirely unconstructive in the 20th century. Large colonial systems are usually intrinsically unsound, causing formidable demands for independence in their component parts. From time to time when great empires have been endangered with defeat and disintegration, as in Europe after two world wars, this principle has been usually supported as a basis for a new and improved order. This principle has assisted to manipulate the reaction of main powers to the disintegration of empires; and it has offered an outline within which the accomplishment of national objectives was assumed to take in self-determination in the shape of independent institutions. The principle of national self-determination has no reliable explanation. There has been a need of transparency as to which 'peoples' or 'nations' are its owner and intended beneficiaries. Peoples are merely not arranged suitably on the map in a way that makes their creation into states achievable without calamities. Some of the most awful characteristics of 20th Century history included the quest of irredentist assertions, the materialization of authoritarianism in post-colonial states, and the brutal dealing with minorities - can in some way be credited to the principle and its imperfection. Problems with respect to the principle were involved, directly or indirectly, in the causation of the great majority of differences in the 20th century, including the two world wars. The principle has always been disputed, and not only by the European colonial powers. At best it is only one principle among many, and requires be balancing against other values and mitigated by other matters. National Self-Determination Since 1988 The great majority of the countries have in recent times emerged to new independent statehood, or claimed a statehood that was lost previously. This principle has helped these countries in their materialization of independence from long periods of foreign rule. Examples include the republics of the ex-Soviet Union and the republics of the ex-Yugoslavia. 'National self-determination' remains dominant as a slogan for political and armed action; however it has not been supported in the 1990s as a model for international stability or as a possible course to international harmony. The actions towards self-determination in the 1990s have taken place without the benefit of attractive general support of the idea by key statesmen. In many instances for example in the former Yugoslavia and Soviet Union wars resulted. The demand of some peoples to self-determination is still welcomed primarily by an embarrassed silence from the world community as the case of Chechnya demonstrates the point. National Self-Determination & European Integration European integration is conceivably the most debatable. However looking at the genesis and ancient history of the European Community it is clear that West European integration was, for a considerable period of time was believed as something

Other topic Essay Example | Topics and Well Written Essays - 500 words - 1

Other topic - Essay Example There are a small number of qualitative researchers who will argue against this objectivity theory. Many academic disciplines contain qualitative research including sociology, psychology, anthropology and biology. Some disciplines had sulk behind in using qualitative research such disciplines are psychology and education but have been accepted recently as a genuine research method (Leedy & Ormrod 2013). A qualitative study can helps define what is important a good example being the field of medicine. I learnt something new from this chapter. I came to understand that during the initial stage of conducting a research scientist Look at the nature of the research problem and planning in qualitative research developing general research problems and only ask general questions about the problem in study. However, as the study continues it provides more understanding of the phenomena under study and makes it easy to ask more specific questions (Leedy & Ormrod 2013). The difficulty of finding out what methods will be used in the study is brought by the use of open ended questions at the start of an investigation. This means that a qualitative researcher should select general approach suitable for their purpose. Here the methodology may continue to evolve over the course of the study, despite this change considerable preparation and planning is required. A qualitative researcher must be well trained in interview strategies, observation techniques and any other data collection methods. Qu alitative research is not the best approach if you are looking to collect quick results and simple answers because it is time consuming. I also learnt that when choosing the method of study to be used is quantitative or qualitative depending on the nature of the data to be collected. I also leant depending on the method chosen, one can decide on the most appropriate method of analyzing and evaluating data to get the best results. After studying the five potential research projects

Fiction-writing mode Essay Example for Free

Fiction-writing mode Essay Rhetorical modes are methods for effectively communicating through language and writing. Complete the following chart to identify the purpose and structure of the various rhetorical modes used in academic writing. Provide at least 2 tips for writing each type of rhetorical device. |Rhetorical Mode |Purpose – Explain when or why |Structure – Explain what organizational |Provide 2 tips for writing in | | |each rhetorical mode is used. |method works best with each rhetorical mode. |each rhetorical mode. | |Narration |The purpose of a narration is to| | Start with asking yourself if | | |tell stories. Narrations can be |Chronological order, which is a method of |you want to write a factual or | | |factual; story based on events |organization that arranges ideas according to|fictional story. Next, make a | | |as they happened in real life, |time, is the best organizational method for |plot summary, which is a | | |or fictional; made up or |narration. |paragraph or outline that | | |imagined | |describes only the main events | | | | |that drive the story forward. | | |The purpose of an illustration |Order of importance, which is a method of |First, decide on a topic that | |Illustration |is to clearly demonstrate and |organization that arranges ideas according to|you are interested in writing | | |support a point through the use |their significance, is the best |about. Secondly, vary the phases| | |of evidence. |organizational method for illustration. |of illustration you use. This | | | | |way, readers will stay engaged | | | | |in your writing and ideas. | |Description |The purpose of a description is |Spatial order, which is a method of |Does your writing follow a flow?| | |to make sure the audience is |organization that arranges ideas according to|Good writing is focused. Is | | |fully immersed in the words on |physical characteristics or appearance, is |writing written for a purpose? | | |the page. The writer describes |the best organizational them. |Good writing is grammatically | | |his or her world through sensory| |correct a

Treatment and Management of Shyness in Children Essay -- Papers Person

Treatment and Management of Shyness in Children Research and studies have found that shyness in children could be due to genetic, temperamental, and environmental influences (Jaffe, 1991, p. 270, & Zimbardo 1995, p. 56). This paper aims to discuss the types of shyness, the influences on shyness, the difference between normal and problematic shyness. Lastly, strategies will be presented to help the shy child. The basic feeling of shyness is a common problem not only among children but also among adults. According to Zimbardo (1995, p.56-57) and Jaffe (1995, p. 270), shyness is a mix of emotions, including fear and interest, tension and pleasantness. A shy child may display in his/her behaviour a downward gaze, physical, and verbal reticence. That is he/she will try to avoid eye contact or withdraw slightly or totally when being touched or talked to. The speech is often soft, almost inaudible, and at times, very hesitant. Shyness is very often a mistaken and misunderstood emotion. It ought to be distinguished from two related behaviour patterns: wariness and social disengagement. It is very normal that young infants are very wary of strangers as it is a time that attachment to familiar faces of caregivers are very important during this period of growing and trusting in the surrounding physical and human environment (Gonzalez-Mena, & Widmeyer Eyer, 2001, p. 77). For older children who may prefer solitary play and appear to have low needs for social interaction, would usually not experience the emotional tensions of the genuinely shy child (Van Hoorn et al, 2003, p. 242-243, & Cohen et al, 1987, p. 80). Children ... ...docId=5000962656&offset=1. (July 12, 2004). Feldman, R.S.(2003). Essentials of Understanding Psychology. 5th ed. USA: McGraw Hill. Gonzalez-Mena, J. & Widmeyer Eyer, D. (2001). Infants, Toddlers, and Caregivers. 5th ed. USA: Mayfield Publishing Company. Hendrick, J. (1992). The Whole Child. 5th ed. New York: Macmillan Publishing Company. Jaffe, M.L. (1997). Understanding Parenting. 2nd ed. USA: Allyn & Bacon. Reid, B., & Vans, S. (1989). In J. Valsiner, (Ed.). Child development in cultural context (pp.199-218). Toronto: Hogrefe Inc. Van Hoorn, J., P.M. Nourot, Scales, B., & Alward, K. R. (2003). Play at the Center of the Curriculum. 3rd ed. New Jersey: Pearson Education. Zimbardo, P.G. (1995). Shyness: What it is? What to Do about it? USA: Perseus Publishing.

Mole Ratio of Chemical Reactions Essay

OBJECTIVE In this experiment, you will determine the number of moles of reactants and products present in the reaction of copper and silver nitrate, and calculate their mole-to-mole ratio. The mole-to-mole ratio relating to the disappearance of copper and the formation of silver metal will be used to write the balanced equation for the reaction. The reaction of copper metal with silver nitrate solution is a single replacement reaction, represented by the following unbalanced equation: Cu(s) + AgNO3(aq) → Cu(NO3)2(aq) + Ag(s) The values of the coefficients can be determined experimentally by measuring the mass of copper wire that reacts with the mass of silver that is produced in the above reaction. BACKGROUND MATERIALS NEEDED The reaction of copper and silver nitrate in aqueous solution provides an interesting display of chemistry in action – delicate silver crystals begin to grow on the wire surface and the colour of copper(II) ions gradually appears in the solution. Stoichiometry is the area of chemistry that deals with the numerical relationships and mathematical proportions of reactants and products in a chemical reaction. One of the most important lessons of stoichiometry is that the amounts of reactants and products in a chemical reaction are related to one another on a mole basis. Chemical reactions are normally represented by balanced chemical equations. The coefficients in a balanced chemical equation summarize the relative number of moles of each reactant and product involved in a chemical reaction. The ratios of these coefficients represent the mole-to-mole (or simply mole) ratios that govern the disappearance of reactants and the appearance of products. Knowing the mole ratios in a bala nced chemical equation is essential to solving stoichiometry problems. General Chemistry 1 Lab Acetone Copper wire 3 M HNO3 AgNO3, silver nitrate 50 mL beaker 100 or 150 mL beaker Toothpick Stirring rod Wash bottle 50 mL measuring cylinder SAFETY PRECAUTIONS Nitric acid is a corrosive liquid and strong oxidizer. Silver nitrate is a corrosive solid and is toxic by ingestion; it will stain skin and clothes. Acetone is a flammable liquid – avoid contact with flames and other sources of ignition. Avoid contact of all chemicals with eyes, skin, and clothing. Wash hands thoroughly with soap and water before leaving the laboratory area. Page | 1 PROCEDURE 1. Obtain a clean, dry 50 mL beaker. Carefully add 1.40 – 1.60 g of silver nitrate crystals to the beaker. Caution: use a spatula to transfer the solid. Do not touch the silver nitrate and carefully clean up any spilled material on the balance or the bench top. 2. Measure and record the exact mass of silver nitrate to the nearest 0.01 g. 3. Fill the beaker with 30 mL of distilled water and stir the mixture with a s tirring rod until all the solid has dissolved. Rinse the stirring rod over the beaker with a little distilled water. 4. Take a piece of copper wire and loosely coil it. 5. Find the initial mass of the copper wire to the nearest 0.01 g and record it. 6. Use a toothpick to suspend the copper wire in the silver nitrate solution. The copper wire should not be touching the bottom or sides of the beaker. 7. Carefully add 3 drops of 3 M HNO3 to the beaker. Do NOT stir the solution. 8. Allow the beaker to sit on the lab bench for 15 minutes. Try not to jostle or shake the suspended copper wire in any way. 9. Observe the signs of chemical reaction occurring in the beaker and record all observations. 10. While the reaction is taking place, label a 100 or 150 mL beaker with your name and class session. Measure and record the mass of this beaker. 11. After 15 minutes, gently lift the toothpick to remove the copper wire from the solution. 12. Holding the wire with the wooden toothpick, place the copper wire above the 100 or 150 mL beaker. Rinse the wire with a steady stream of distilled water from a wash bottle. The silver crystals should easily fall off the wire into the beaker. Gently shake the wire and rinse with General Chemistry 1 Lab water until no more silver adheres to the wire. Note: Use a total of about 40 mL of distilled water. 13. When all of the silver has been removed, lift the copper wire out of the beaker and place it in anot her beaker containing acetone. The acetone will clean the wire surface and allow it to dry more quickly. Note: Several groups can share this same rinse beaker of acetone. 14. Remove the copper wire from the acetone beaker and allow it to air dry for 3-4 minutes. 15. Measure and record the final mass of the copper wire. Note the appearance of the leftover wire and record your observations. 16. Examine the beaker containing the silver product. Most of the silver should have settled into a dense mass at the bottom of the beaker. Carefully decant the liquid into a waste flask to remove most of the water. Note: Try not to lose any of the solid in the process. 17. Rinse the solid with 5-10 mL of distilled water from a wash bottle. Decant the rinse water into the waste water flask as well. 18. Repeat the rinsing and decanting cycle with a second portion of distilled water. 19. Discard the waste water in the large beaker in the fume hood. 20. When all of the water has been decanted, place the labelled beaker containing th e silver product on the warming tray in the fume hood. 21. Allow the solid to dry overnight. 22. When the solid is dry, measure and record the final mass of the beaker plus silver solid. Page | 2 PRE-LAB QUESTIONS 1. Define: a. Law of Conservation of Matter b. Molar mass c. Mole d. Stoichiometry e. Limiting reagent 2. Solve: a. Using the balanced equation for the reaction of aluminum with iodine, answer the following questions: 2 Al (s) + 3 I2 (s) → Al2I6 (s) i. How many moles of Al2I6 are produced by the reaction of 4.0 mol of aluminum? ii. How many moles of I2 are required to react exactly with 0.429 mol of aluminium? b. What mass of sodium hydroxide, NaOH, would be required to produce 16 g of the antacid milk of magnesia [magnesium hydroxide, Mg(OH)2] by the reaction of magnesium chloride, MgCl2, with NaOH? MgCl2 (aq) + 2 NaOH (aq) → Mg(OH)2 (s) + 2 NaCl (aq) i. Which reactant is limiting? ii. How much water will the reaction produce? POST-LAB QUESTIONS 1. Calculate the mass and moles of copper wire that reacted in this experiment. Show your calculations. 2. Calculate the mass and moles of the silver produced in this experiment. Show your calculations. 3. Determine the mole ratio – the ratio of the number of moles of silver to the number of moles of copper. Round the result to the nearest whole number. Show your calculations. 4. Use the silver/copper mole ratio to write a balanced chemical equation for this reaction of copper and silver nitrate. 5. What was the limiting reagent in this experiment? Show all calculations and explain your answer. 6. Given what you know about copper, silver nitrate and this kind of single replacement reaction, what would you have predicted the balanced chemical equation to be? 7. Explain the possible differences between Question 4 and Question 6. 8. Do the results of your experiment support the Law of Conservation of Matter? Explain. c. Calculate the mass of oxygen gas, O2, required for the combustion of 702 g of octane, C8H18. 2 C8H18 + 25 O2 (g) → 16 CO2 (g) + 18 H2 O (l) d. A mixture of 5.0 g of H2 (g) and 10.0 g of O2 (g) is ignited. Water forms according to the following addition reaction: 2H2 (g) + O2 (g) → 2 H2O (g) General Chemistry 1 Lab